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CHHABRA 555 – THE BRAND STORY

 

Welcome to Chhabra 555 - the gorgeous palace of Indian ethnic fashion that offers unparalleled range of Sarees, Suits, Lehngas, Lachas and Bridal Apparel for gen-ext brides, mothers, daughters as well as grannies whose never-ending appetite for variety in colours and designs has sparked a virtual revolution in fashion retailing.

 

Banking upon fifty-five years of experience in fashion retailing, Chhabra 555 has gradually emerged as the most preferred destination for Indian women, who are very particular about the uniqueness of their wardrobe. We know that these Indian women won’t buy a design that’s similar to the one the next lady is buying. Their wish list for variety and class has means as well as ends at no place other than a Chhabra 555 store.

 

The growth of Chhabra 555 from a small saree shop in Chandni Chowk to a premier wholesaler-exporter of ladies apparel and now a brand boasting of an enviable chain of high-end enthnic fashion retail outlets has been a fascinating tale of ambition, devotion, innovation and conviction of Late Shri Krishan Lal Chhabra, his sons and its dedicated personnel.

 

EXCLUSIVE FEATURES OF CHHABRA 555 RETAIL

 

Product Range

 

•      Exclusive designs for the class shoppers

•      Innovative product lines for the fashion conscious ones

•      Wide product choice for the choosy ones

•      Competitive pricing for the very alert ones

•      Value for money for the very sensible ones

•      Individuality of choice for the fashion-crazy ones

•      Undisputable quality for the very-cautious ones

•      Latest in fashion for the leaders in fashion

•      Everything for everybody,from daughters to grannies

•      Something on offer for all sections of the society

 

The Retail Store

 

•      Palatial ambience to gel with the rich brand image

•      Elegant and exquisitely designed exteriors

•      Sophistication with functionality

•      High sales volume backed by exhaustive variety and aggressive marketing

•      Strong and reliable supply chain that offers best quality at most attractive prices

 

Chhabra 555 keeps offering outstanding product lines through its retail outlets to cater to the current demands of the contemporary woman for style, uniqueness and variety. All Chhabra 555 outlets are equipped with product lines exhibiting the latest in ethnic Indian fashion which are created by a carefully selected team of designers who translate individual lifestyles into the respective product lines. All product lines are differentiated on the basis of pricing, base material, print design, finish and visual details.


 

 

 

 

Competition – What’s That!

 

•      Exclusive designs that the shoppers won’t find anywhere else

•      All at one place! A destination for the whole family who doesn’t need to roam anywhere else

•      Retail at wholesale prices! The customers get latest variety at Chandni Chowk prices not offered anywhere else

•      Strong customer loyalty! Once a Chhabra 555 shopper, loyal shopper forever

 

The Personnel

 

The personnel of all Chhabra 555 outlets from Showroom Manager to the Peon are groomed to elate the customers with top-class service quality.

 

•      Customer-centric approach! The eye for customer desires-nature-emotions!

•      Competence in selling! The skill to sell an extra Lehanga for daughter to buyer of a saree!

•      Charm in conversation! The art to pull customers through fascinating people-skills!

•      Friendliness on choosiness! The patience-enthusiasm to translate the choosy customers to confirmed ones!

 

Brand Image

 

•      Rich history! More than five decades of wholesale, retail and export of women apparel.

•      Established brand! Known to every Indian woman in every household.

•      Trusted name! Recognized as a trusted name to bank upon for bridal as well as general fashion shopping.

•      The safest bet! Standard advice by all wise women to all other wise women for anything and everything in ethnic fashion.

•      Effective Brand-promotion! Aggressive advertising campaign has elevated the stature of Chhabra 555 as the leader of ethnic-fashion retailing.

 

Want to be a Chhabra 555 Dealer!

 

All in all, Chhabra 555 is looking for master partners with entrepreneurial spirit, strong motivation to grow and earn money, willingness to invest and create a strong goodwill, along with commitment and customer-oriented thinking. As with any business, the financial rewards will often be commensurate with the effort and dedication that you put into the business.

 

While joining the Chhabra 555 team we do not expect you to be experts in fashion retailing, as we can train you initially and then support your development, but there are a number of qualities that we are looking for such as a passion  for  customer  satisfaction, confident  and  enthusiastic interpersonal skills  to  deal  with  customers, motivation and committed management skills to help get the best of your team and commercial awareness to help you make the best decision for your business.

 

Total Investments Required:£30,000

Liquid Capital Required:£10,000

Category:Women Franchise

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